Agency: Rayat Brands

The main concern was about the lack of awareness about NCB’s huge contribution and support in terms of social responsibility. We created an internal and external campaign for the Ahalina Program with the aim of supporting and helping in charity associations and organizations.

The idea is to create a platform of multiple layers… each layer is behind the other creating support for it… layer by layer we go back to find at the beginning Ahalina giving support to a dream, and idea, an ambition…